New Video – An Emoji Guide to Investing
Preventing our clients from making the wrong decision, at the wrong time, for the wrong reason, sits as one of our core key added-values.
Ensuring we calmly navigate our clients through temporary market declines and volatility can be very challenging, because we’re all human, and suffer very real human emotions.
However, all market declines are temporary. The great advance will always continue. History teaches us this.
A fun and colourful representation of the key emotional differences between a failed investor, and a successful investor.
- One investor focuses on the daily tsunami of financial press, or financial porn as we call it. They listen to what their friends are telling them. They view their investment portfolio on a daily basis. They feel a nature urge to make changes to their beautifully constructed portfolio; and then make the cardinal sin of acting out those urges. They sell they portfolio because they believe that going into cash is the safest thing for them to do. In time they may realise these actions were not in their best financial interest.
- The other investor focuses on the long-term plan. They know that the investment portfolio that has been built for them is designed to ensure they first achieve financial independence. Once achieved, their portfolio will then ensure that they have a fighting chance of never running out of money. And more importantly, a even greater opportunity to pass their wealth down to future generations. They view their investment statements once a year. They feel urges to make changes, but choose not to, because they are wise. They are financially successfully.
THE VALUE OF INVESTMENTS AND THE INCOME FROM THEM MAY GO DOWN. YOU MAY NOT GET BACK THE ORIGINAL AMOUNT INVESTED.