Slow and steady wins the race

  • We will be honest with you – at Longhurst we are tortoises.
  • We will never own enough of any one company/sector/idea to make a killing it in, or indeed to ever be killed by it.
  • We invest our clients’ hard-earned capital into well diversified portfolios consisting of mainstream equities and bonds.
  • Large, well-financed and highly innovative companies, with recorded and credible histories, evidenced across significant economic cycles.
  • As a number of new companies go public, with mind-boggling and speculative valuations relative to their negligible earnings, as an investor it would be quite normal for you to think – ‘Why don’t I just own these 5-6 big tech company stocks and forget about owning anything else?
  • That is, you’ve identified the best-performing stocks of the year and want to put all of your eggs into their basket.
  • Best-performing, meaning, the half a dozen stocks that went up the most before you decided to buy them.
  • At Longhurst we believe that the narrower you construct your portfolio, the greater your opportunity to both outperform and underperform an index.
  • This is especially true if you have just selected the most recent hot picks.
  • You have entered a place where you’re no longer investing – you’re speculating. 
  • Hares speculate.
  • Tortoises invest.
  • And if you want to go on a Unicorn hunt, you only do this with a small % of play money.

 

THE VALUE OF INVESTMENTS AND THE INCOME FROM THEM MAY GO DOWN. YOU MAY NOT GET BACK THE ORIGINAL AMOUNT INVESTED.

Longhurst Limited is authorised and regulated by the Financial Conduct Authority.

Longhurst Limited is registered in England and Wales under reference 11193790.