The Power of the Herd

  • At Longhurst we will always stand in fierce and firm opposition to market consensus;
  • We will always stand by our principle of maintaining focus on the financial plan rather than reacting to market noise;
  • You can have confidence that we will always stand by you, even when you may be thinking of following the herd;
  • We will always advise you, no matter what, if you are trying to find false comfort in doing what everyone else is doing;
  • We will always provide passionate and resounding reassurance that the path we’re walking together is the right path, so that the temptation of herding, and the fear of regret, will soon wash away;
  • During these moments we will show our value to you as your lifestyle financial planner;
  • Together, we will ignore the noise of the financial press.
Ignore the Noise

Actual artist’s impression of Chris keeping investors from making the wrong decision, at the wrong time, for the wrong reason.

The guidance provided within this website is subject to the UK regulatory regime and is therefore primarily targeted at consumers based in the UK. Longhurst Limited is an appointed representative of TenetConnect Limited, which is authorised and regulated by the Financial Conduct Authority. TenetConnect Limited is entered on the Financial Services Register (www.fca.org.uk/register) under reference 149816 Registered in England and Wales under reference 11193790 Registered office address: Second Floor Challoner House, 19 Clerkenwell Close, London, United Kingdom, EC1R 0RR. 01604 201636.