Celebrating 3 years of Project Longhurst: £35,000 raised to date

Chris Broome – Chartered Financial Planner

When we launched Project Longhurst 3 years ago, our mission was clear: to make a meaningful difference.

And we’re proud to say that we have!

At Longhurst we are deeply passionate about supporting both our local community and a number of national and international causes.

As such, 3 years ago we set up ‘Project Longhurst’, allowing us to be more intentional with our giving, ensuring we direct our financial and non-monetary contributions to organisations involved in humanitarian, animal welfare, environmental and financial education causes. We also still operate a reactionary fund.

Over the last 3 years, we have donated a total of £35,000 (including match funding) across our chosen charities:

  • Project Longhurst - Humanitarian
  • Project Longhurst - Animal welfare
  • Project Longhurst - Financial education
  • Project Longhurst
  • Project Longhurst

Our Corporate Giving Priorities

  1. Supporting the forgotten people of Europe, Africa and Asia: the oppressed and the persecuted, and those who are neglected by other organisations, those largely out of sights of the world’s media.
  2. Supporting those who promote animal protection, including British wildlife, animals used in scientific research and product testing, the sale of fur, and the number of animals suffering on farms.
  3. Supporting those who support our planet, through the planting of trees and over environmental activities.
  4. Proactively provide education, information, advice and guidance to people of all ages and at all stages of life, to help them get to grips with their money and increase their Financial Wellbeing.
  5. Supporting our regional business and financial planning peer communities with their charitable fund-raising activities.

Our Aims in Charitable Giving

  1. To make a difference.
  2. To do good.
  3. To shine a light.
  4. To celebrate the positive wins.
  5. Inspiring our clients and professional connections to follow our lead.

Start your own good-giving journey

We hope Project Longhurst will inspire other firms within our sector, and our own clients, to follow our lead and establish their own charitable giving programme.

To assist you on your good-giving journey we had made some of our internal documents available for you to download for free below.

For our clients, we can also provide you with some 1-2-1 support, as part of your ongoing relationship with Longhurst.

Our Commitment

Project Longhurst - Corporate Giving Plan 22_23

Internal Questionnaire

Project Longhurst - Questionnaire for developing a Good Giving strategy

Stages of Development

Project Longhurst - Stages of Development