Project Longhurst: New Name, Same Mission (Humane World for Animals)
Chris Broome – Chartered Financial Planner
We promised to bring you regular updates on our corporate charitable giving programme, ‘Project Longhurst’, which aims to support organisations involved in humanitarian, animal welfare, environmental and financial education causes.
The following article from the Humane World for Animals, (formerly known as Humane Society International) is about how they’re taking the next big step to ending animal cruelty everywhere.
We are Humane World for Animals
For over 70 years, we’ve been working to create a better world for animals. You’ve known us as the Humane Society of the United States and Humane Society International.
Now, as we look to our future as Humane World for Animals, we will continue our lifesaving work to tackle the root causes of suffering for animals everywhere.
Bold work, global mission
Our evolved name allows us to share who we are with greater clarity, impact and depth. We can speak with a stronger, clearer voice and collaborate more effectively across the globe to create permanent change.
Why are we changing?
This name reflects the way we already work. We collaborate globally as one team to create a better world for animals. With a clear identity, we can reach more people, expand our impact and build a future where all animals are treated with the compassion they deserve.
Together, as Humane World for Animals, we’re taking the next big step to ending animal cruelty everywhere.
Meet our new logo
Our new logo for Humane World for Animals is a vibrant reflection of who we are and where we’re headed. The globe-shaped symbol of animals in motion embodies the progress we strive to make.
It represents forward progress, building on the legacy of our previous logos while evolving thoughtfully to reflect our bold mission for a kinder, more humane world.
Find out more
To read more about Project Longhurst, please visit our dedicated website page.
For more information about Humane World for Animals, visit their website.