Project Longhurst: an update from The Money Charity
Chris Broome – Chartered Financial Planner
It has been just over 8 months since we launched our corporate charitable giving programme, ‘Project Longhurst’, which aims to support organisations involved in humanitarian, animal welfare, environmental and financial education causes.
This week is “Talk Money Week” (6-10 November), aimed at encouraging money conversations in workplaces, family and friendship groups, schools, and wider communities.
So we thought it fitting to share this article from our Financial Education partner, The Money Charity, about their collaboration with the 2025 Fintech Pledge – an ambitious programme of Financial Education for those hit the hardest by the cost of living crisis.
Zopa-led coalition pledge2025.org launches Financial Education programme for those hit hardest by the cost of living crisis.
- Financial Wellbeing and Resilience Workshops to kick off next month, followed by online course
- Rapidly expanding coalition now has 28 members working together
- To date, more than 2 million actions have been reported out of 10 million goal
The 2025 Fintech Pledge has partnered with The Money Charity to launch an ambitious programme of Financial Education for those hit the hardest by the cost of living crisis.
The programme will start immediately and is expected to run until December 2025. Its first year of operations will be funded by Pledge2025 members Zopa bank and credit marketplace ClearScore.
As part of the programme, The Money Charity will set out to reach thousands of people with its Financial Wellbeing training in a free, massive open online course (MOOC), as well as through interactive Workshops for smaller community groups.
The online course will be broken down into digestible sections that help participants better manage their finances, offering practical tips and actionable insights. The Workshops will offer a deeper, more targeted dive into building Financial Wellbeing and Financial Resilience for those seeking more information after completing the online course.
Merve Ferrero, Chief Strategy Officer at Zopa bank said: “After successful member growth over the last few months, the 2025 Fintech Pledge is now entering its next phase with the launch of a broad Financial Education programme to drive more Financial Resilience. We are thrilled to be supporting The Money Charity in this ambitious programme that will help Brits better manage their finances, leading to better financial outcomes for hundreds of consumers.”
Michelle Highman, CEO of The Money Charity added: “We are delighted to be partnering with the 2025 Fintech Pledge to reach many more people with our vital Financial Wellbeing training and through the development of a new and exciting online offering. Now more than ever, we need to work together to reach and help as many people as possible.”
Justin Basini, CEO and Co-founder of ClearScore said: “Our collaboration with The Money Charity and Zopa via the 2025 Fintech Pledge is delivering the right support at the right time for consumers. Financial Wellbeing is critical to help people feel like they are moving forwards.”
Continuing its rapid growth, the Pledge has added five new members to its now 28-strong member cohort of UK fintechs and their industry partners.
Launched by Zopa Bank and ClearScore in September 2022, the 2025 Fintech Pledge aims to drive 10 million consumer actions by 2025 that build up the Financial Resilience of UK consumers.
It will achieve this by connecting people to platforms that make savings work harder, improve credit scores, consolidate debt, as well as lower utility bills and household outgoing costs.
To date, more than 2 million actions have been reported from all members combined.
About the 2025 Fintech Pledge
The 2025 Fintech Pledge is a coalition of 28 fintech firms and their industry partners that joined forces in September 2022 to tackle the UK’s cost of living crisis. It wants to drive 10 million consumer actions by 2025 that build up the Financial Resilience of UK consumers, by connecting people to platforms that make savings work harder, improve credit scores, consolidate debt and lower utility bills. The 28 Members of the Pledge include Zopa bank, Blue Motor Finance, Canopy, Claro, Clearscore, CreditLadder, Freedom Finance, Google Cloud, Hargreaves Lansdown, Koodoo, LOQBOX, Open Banking Excellence, Money and Pensions Service, Nova Credit, Nude, PayPlan, Penny, Plaid, Slipstream, Snoop, StepChange, StepLadder, Tandem Bank, The Financial Inclusion Alliance, Tink, The Money Charity, WealthWizards and Wollit.