Charity Focus – The Money Charity

Chris Broome – Chartered Financial Planner

In January 2023, we launched our firm’s first ever corporate charitable giving programme, called ‘Project Longhurst’.

Project Longhurst enables us to direct our financial and non-monetary contributions to organisations involved in humanitarian, animal welfare, environmental and financial education causes.

We will be sharing more information about each of our chosen charities over the coming months, highlighting the amazing and courageous work each is doing to help those most in need.

Today’s article introduces our Financial Education partner, The Money Charity, and the brilliant work they do.

Project Longhurst

About (in their words)

For over 25 years, The Money Charity has been the UK’s Financial Capability charity and our vision is that everyone achieves Financial Wellbeing by managing their money well.

We empower people across the UK to develop the skills, knowledge, attitudes and behaviours to make the most of their money throughout their lives.

By proactively providing education, information, advice and guidance to people of all ages and at all stages of life, we help them get to grips with their money and increase their Financial Wellbeing.

We develop and deliver products and services which provide education, information and advice on money matters for those in the workplace, in our communities and in education.

We influence and support others to promote Financial Capability and Financial Wellbeing, through consultancy, policy, research and media work.

Our current three-year strategy covers the period of 2022-2024 and includes 5 key areas of focus:

  1. We will expand our Financial Education Workshop delivery to Young People in schools, colleges, universities & communities.
  2. We will expand our Workplace offering and increase Financial Wellbeing delivery for Adults through their employers.
  3. We will maintain our current levels of Financial Wellbeing delivery to Adults in Community groups.
  4. We will increase income generated through our Financial Capability, Financial Wellbeing and Financial Education Consultancy work.
  5. We will continue to raise our Profile and Credibility to support and reinforce the above areas.
The Money Charity

Young people workshops (in their words)

We believe that all Young People should receive quality Financial Education which will equip them with the skills, knowledge and confidence they need to manage their money well throughout their lives.

But where does that Financial Education come from? Financial Education has been on the secondary school National Curriculum since 2014, but only 48% of Young People say that they have received Financial Education at home or at school*.

That’s where The Money Charity and other members of The YFCG come in. Since 2010, through our fun, engaging and interactive Financial Education Money Workshops, we have helped over 250,000 Young People to get more engaged with their money.

Our Workshops are available across the UK, both face-to-face and virtually, for schools and colleges, for charities and community organisations working with young people, as well as for university students.

If you’d like to help support our Workshop delivery with Young People through a funding partnership, we’d love to hear from you!

Next Steps

For the 2022/23 tax year we donated in excess of £10,000 across all our chosen causes.

Each tax year thereafter we plan to commit a minimum of the same amount again, with a hope to double it before the end of 2023/24.

For The Money Charity, we agreed that our £2,500 donation be split equally between workshop sessions and over others of need.

To read more about Project Longhurst, please visit our dedicated website page.

For more information about The Money Charity, visit their website.