Techniques that are deeply understood. And expertly executed.

This is a football

This is a Football

July 1961.

The Green Bay Packers American football team arrived for the first day of training camp. The previous season had ended with a devastating defeat losing the NFL Championship to the Philadelphia Eagles.

The players had spent the entire off-season thinking about their loss and were now eager to get to work developing their game – making sure they won the forthcoming season.

Their coach, the now world-famous Vince Lombardi, had a different idea.

Wanting to take his players back to basics, he raised his hand and said, ”Gentlemen, this is a football’.

His methodical approach to practicing the fundamentals continued throughout training camp.

Each player would review how to block and tackle.

They would re-learn the playbook from start to finish.

They would obsess over the basics.

How to gain 1 yard at a time, until they reached the touch-down area.

6 months later they would win the NFL Championship by beating the New York Giants by 37-0.

His world class team would become the best in the league at the tasks everyone else took for granted.


Fundamentals first.

Ensuring their foundations were set correctly.

By focusing on positive daily habits – each and every day.

Repeating actions they knew worked and ignoring all other noise.

And, by not getting distracted with lots of new shiny ideas.

Compound these actions together and over time you increase your chances of success.

At Longhurst we build financial plans that win football matches, or as we say here at Silverstone, increase your chances of winning the race.

Plans that focus on simplifying the complex.

Plans that practice the same techniques as leading institutional investors.

Using tried and tested methods that we deeply understand.

Expertly executed.

Who is your Vince Lombardi?

Who is your financial coach?