MoreTrees – Our Commitment

Chris Broome – Chartered Financial Planner

Carbon dioxide is one of the biggest drivers of climate change, and we all know we should be playing our part in reducing and negating carbon emissions.

Tree planting not only helps offset your emissions, but it comes with tonnes of other benefits too.

As such, in 2020 Longhurst became a Certified Partner to MoreTrees, an organisation set up to empower both individuals and businesses to offset their carbon footprint.

More Trees

What does it mean for our clients?


If you become a new financial planning client of Longhurst, once you have fully onboarded, we will plant 10 trees on your behalf, then send you a cool certificate confirming it!


For our overseas connections, and where we can’t send you chocolate brownies (which our UK clients receive), we will instead plant 10 trees on your behalf, then send you a cool certificate confirming it!


From time to time we love to send our clients random gifts – whether that be a ‘Thinking of you’ postcard, or some flowers. We will now also be planting trees on your behalf!

More Trees

To help our clients and connections understand more about More Trees, we asked their co-founders, Alan Wilson and Niki Tibble to explain a little more.

How we choose tree planting partners

We work with non-profit NGOs who facilitate tree planting by partnering with local communities committed to restoring their forests, and hiring and training local villagers to plant new trees and care for them.

We extensively verify our tree planting partners to ensure:

  • Trees are planted and have a good survival rate.
  • Tree planters receive a good wage for planting trees.
  • Villagers have a vested interest in protecting their new forest.

How we choose tree planting projects

We want our trees to deliver the maximum benefits possible. Therefore, we choose our projects according to the impact they can make on the environment, climate change and local community.

For example, we chose our project in Haiti after learning that 98% of its forests are already gone and 30% of remaining trees are being destroyed each year. This level of deforestation is magnifying the effects of hurricanes, contributing to soil degradation and leaving locals without a way to farm food.

Our Haiti tree planting partner works with the local communities in southern and southeast Haiti to plant mangroves that restore and maintain ocean health and species of citrus, mango, papaya, and moringa trees to provide food security in poverty-stricken areas.

What actually happens when you buy a tree

At the end of every calendar month, we instruct the relevant tree planting partners to facilitate the planting of certain trees in certain projects (according to what our users select).

They then arrange for the trees to be planted as soon as the planting season allows, which usually happens in around three months. It’s important to us that our trees have the best chances of survival, so we’d rather wait for the ideal tree planting conditions.

We get updates from the field, which we’ll be posting on our blog and in our newsletters.

If you’re serious about reducing your carbon footprint, why not check More Trees out yourself.

Click here to learn more