• The risk we face is not being in the stock market;
  • Our biggest threat is outliving our money;
  • Our money must therefore maintain its purchasing power, in the face of rising living costs (aka inflation);
  • The stock market consists of the great companies of the world who continue to grow and innovate;
  • Stock market volatility is not to be mistaken for ‘risk’ or ‘loss’;
  • Volatility, and market declines, are always temporary;
  • The stock market cannot be consistently timed, nor winning stock consistently picked;
  • Your overriding success as an investor will be determined by how you behave as an investor;
  • Don’t succumb to the financial press who are paid to write negative and bias news stories;
  • Your financial plan will help to shape your financial future;
  • No investment plan without a financial plan;
  • If your goals or time horizons haven’t changed, don’t change your portfolio;
  • We will always be there for you.

THE VALUE OF INVESTMENTS AND THE INCOME FROM THEM MAY GO DOWN. YOU MAY NOT GET BACK THE ORIGINAL AMOUNT INVESTED.

Longhurst Limited is authorised and regulated by the Financial Conduct Authority.

Longhurst Limited is registered in England and Wales under reference 11193790.