• The risk we face is not being in the stock market;
  • Our biggest threat is outliving our money;
  • Our money must therefore maintain its purchasing power, in the face of rising living costs (aka inflation);
  • The stock market consists of the great companies of the world who continue to grow and innovate;
  • Stock market volatility is not to be mistaken for ‘risk’ or ‘loss’;
  • Volatility, and market declines, are always temporary;
  • The stock market cannot be consistently timed, nor winning stock consistently picked;
  • Your overriding success as an investor will be determined by how you behave as an investor;
  • Don’t succumb to the financial press who are paid to write negative and bias news stories;
  • Your financial plan will help to shape your financial future;
  • No investment plan without a financial plan;
  • If your goals or time horizons haven’t changed, don’t change your portfolio;
  • We will always be there for you.

THE VALUE OF INVESTMENTS AND THE INCOME FROM THEM MAY GO DOWN. YOU MAY NOT GET BACK THE ORIGINAL AMOUNT INVESTED.

The guidance provided within this website is subject to the UK regulatory regime and is therefore primarily targeted at consumers based in the UK. Longhurst Limited is an appointed representative of TenetConnect Limited, which is authorised and regulated by the Financial Conduct Authority. TenetConnect Limited is entered on the Financial Services Register (www.fca.org.uk/register) under reference 149816 Registered in England and Wales under reference 11193790 Registered office address: Second Floor Challoner House, 19 Clerkenwell Close, London, United Kingdom, EC1R 0RR. 01604 201636.