How Do Our Fees Compare Against Our Peers?

Percentage / Ad Valorem Charging

You will find that most independent financial advisers or wealth managers charge a fee solely based on a percentage (%) of your investable assets. These charges are typically 3-5% for initial reviews and implementation, and between 0.75-1.5% per year for ongoing services.

The risk you face with this common charging model is the possibility that you may be cross-subsiding other clients who have lower asset values than you.

Think about it. You have two households: one with £1m of investments; the other with £10m; and both receiving the same service costing 1% per annum (industry average charge). Why should the household with £10m pay ten times as much … ?

Our Principles

We do not compete on fees, or on ‘track record’, or any other variable. We encourage all prospective clients to choose a financial planner in whom they feel the most implicit trust. It’s a personal decision, and one only you can make yourself.

Whilst we are certainly not the cheapest adviser on the market, we are definitely not the most expensive. Our flat fee model is fair and reflects a mutual respect where no conflict of interest will exist between you and us.

We know that our full suite of services encompasses every element of your financial journey. Are you receiving this level of support from your current adviser?

We’re also realistic that, on occasion, we may not be the best fit for every client that contacts us. In those instances, and to assist, we will always point them to the following consumers sites:

The guidance provided within this website is subject to the UK regulatory regime and is therefore primarily targeted at consumers based in the UK. Longhurst Limited is an appointed representative of TenetConnect Limited, which is authorised and regulated by the Financial Conduct Authority. TenetConnect Limited is entered on the Financial Services Register (www.fca.org.uk/register) under reference 149816 Registered in England and Wales under reference 11193790 Registered office address: Second Floor Challoner House, 19 Clerkenwell Close, London, United Kingdom, EC1R 0RR. 01604 201636.